Hanes Stocking Ads, 1965

When I first glanced at these ads, I was thrilled because I thought “All right! Ads that extol the inimitable sexiness of a woman who reads! A win for the BRAINS!”

Then I looked closer:
“You can read about the women who are unforgettable, disarming and a not-so-quiet sensation…or you can become one by wearing new MSYTRECE.”


Now, it’s rare that I get riled up over vintage sexist advertising because I understand that although abhorrent, that kind of thing did happen…but there are books involved here…BOOKS, I tell you!

If I were less modest, I would reclaim this photoshoot by posing the same way and rewriting the captions to celebrate my fellow intellectual women out there. I dare say one doesn’t need to make a choice between being smart OR sexy. Smart IS sexy.


15 Responses to “Hanes Stocking Ads, 1965”

  1. and strong, that one legal ledger looks amazingly heavy.

  2. Hear hear! I couldn’t agree more. 🙂

  3. Those women look uncomfortable around books. They are not even able to be sexy for the adverts. Bad campaign all around.

    • shewalkssoftly Says:

      The brunette looks seriously uncomfortable. It must be the weight of the book stack because I don’t know how ANYONE could be uncomfortable around the printed word otherwise.

  4. This actually looks like something thought up by Don Draper!! Shocking.

  5. Smart is sexy. No doubt.

  6. WOW! Look at those books! Sexy! 😉

  7. Great, like she can be interlectual and sexy. From my childhood days.

  8. “Dip your legs in liquid chiffon” and watch your skin burn off. There’s sexy for you.

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