I’m posting this largely because the rental of consumable objects baffles me. Any event that warrants a cake presumably warrants the consumption of cake (the only exception that comes to mind is a photo shoot).

But apparently, cake rental has become…a thing.

Don’t even think about eating it. It’s fake. Well, the outside is made of edible fondant, further sweetening the temptation that would be thwarted by a mouthful of industrial foam should one attempt a bite.

I believe some come with a compartment that holds a small bit of actual cake, which kind of makes me want to purchase one as a piece of home decor/utilitarian serving device.

The most absurd aspect of this burgeoning business is the wedding market. According to the site:

Wedding cakes are the center of any wedding party. The newly wed couples dream about their cake, however the cost of wedding cakes can skyrocket, also the possibility of falling over during transportation, heat and humidity for the outdoor weddings can be a major concern. We provide a service, where you can rent the beautifully designed centerpiece wedding cake.

An example:

The cynic in me wonders, have we become so image obsessed as a society that we even prize form over function with our FOOD? The Japanese have some stellar plastic food models, fit for a buffet…

I’d love to hear about a couple who rented ALL their wedding food. Even the appetizers.

Cake Rental