Campbell’s Soup Kids

Let’s take a moment to focus on the kitschy, cutesy iconic marketing creations of Campbell’s.

Brace yourself…here they come…
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The Campbell Kids have been selling Campbell’s Soup since 1904 when Grace Wiederseim Drayton, an illustrator and writer, added some sketches of children to her husbandโ€™s advertising layout for a Campbell’s condensed soup. The Campbell advertising agents loved the child appeal and choose Mrs. Wiederseimโ€™s sketches as trademarks. –Source

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I’m not sure what prompted Ms. Drayton to draw them as if they were hopped up on too much Adderall, but they certainly make an impression.

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Yes, they are staring right into the recesses of your soul, burning a hole in your brain…

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The dolls are equally terrifying, yet I’d kind of like to have one (or two). I will leave them staring at unsuspecting guests when I step out of the room.

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7 responses to “Campbell’s Soup Kids”

  1. I used to collect these…one of my many collections. I might still have a couple things floating around in boxes.

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