Here is one of the most personal confessions I will ever make in public: I loathe Valentines Day…because I know I could love it.

I understand why people go all out on this day; conversely, I understand why they detest it.

My official standpoint on Valentines Day: Yes, it’s capitalist nonsense. The fabricated publicity, pressure and expectations are absurd. But you don’t have to be Hallmark’s bitch to honor the one you love.

Why not take this opportunity to celebrate love in your own creative fashion? You can bypass the drug store aisles filled with pink and red things. Let it be a personal ritual between you and a partner…or friend…or your family…or your pets.

But celebrate love. It’s rare. It’s important. It’s worthy of recognition.

People are gross. We have bad habits and bodily functions. We do stupid things. We start wars, kill each other, institutionalize hatred and prejudice, indulge in greed and senseless drama, get wiped out by natural disasters or illnesses. So if you have anyone who loves you despite your humanity…be grateful, and damn well celebrate in a way that resonates with you.

Even if you’re jaded, cynical and misanthropic, send someone a card that says “Thanks for not being the total bloody disappointment I thought you’d be.” Let someone know they are just a little less horrendous than everyone else.

To my loved ones: thank you for all you given, inspired, healed, comforted, supported and for all the ways you’ve made my existence worthwhile.

For some reason, people who share my viewpoint on this holiday are few and far between. But I encourage you to consider that even ideas founded upon capitalist greed are ours to reclaim…if we choose to do so.