You Are Beautiful

This project warms my heart. We all need to remember these words sometimes, and seeing them unexpectedly can stop us in our tracks (both mental and physical). I’m inspired to start a random acts of kindness project myself to pay it forward!

From the Project Statement:

You Are Beautiful is a simple, powerful statement which is incorporated into the over absorption of mass media and lifestyles that are wrapped in consumer culture.The intention behind this project is to reach beyond ourselves as individuals to make a difference by creating moments of positive self realization. We’re just attempting to make the world a little better.

Intention is the most important aspect of the You Are Beautiful project in its idea of purity. Nothing is sacred. Everything that has a perceived value becomes commodified. We work extremely hard that this message is received as a simple act of kindness, and nothing more. Advertising elicits a response to buy, where this project elicits a response to do something. The attempt with You Are Beautiful is to create activism instead of consumerism.

You Are Beautiful uses the medium of advertising and commercialization to spread a positive message.
Projects like these make a difference in the world by catching us in the midst of daily life and creating moments of positive self realization.

You can participate in your own little way by sending a self-addressed stamped envelope and receiving free stickers.

Put them in your area…take pictures…see them posted on the project site!

You Are Beautiful

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