Every now and then a major company launches an ad campaign that appeals to me for reasons other than the advertisers intended. Take Dr Pepper’s “I Exist” support group series, featuring Santa Claus, the Easter Bunny and other mythical icons.
The premise is that diet Dr Pepper is “unbelievably” good.
The following photo is one of my favorite ads of the year:
If I walked past a room with this sign outside, I wouldn’t even BLINK before walking in. Genius.
Perhaps there are times when all of us wish for an “I Exist” support group. I feel like starting one for people to attend on frustrating, lonely days.
If you feel like watching the ad spot, it’s on youtube.
(Of course this post is for my favorite Dr Pepper fan)
SheWalksSoftly 
5 responses to ““I Exist” Support Group”
A lot of local blog folks have accused me of being a man who is pretending to be a woman. See, because women aren’t funny and women get a lot of attention, so clearly I have a y chromosome and a need for attention. I feel like I’d fit right in at the “I exist” group.
The “I Exist” support group is found by locating the second star to the right, and straight on till morning…
Very thankful you exist, D!
Existing is pretty much all I do!
I am, I said!
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