Count Chocula and Frankenberry have carved out quite a niche for themselves in the realm of sugary themed breakfast treats. But I find the third General Mills monster cereal, Boo Berry, to be tragically underrepresented.
This is how it all began in the early 70’s:
From the very start, this character was ostracized and poorly treated:
Stoners across the world may be disappointed to discover that the ghost (despite being created in the 70’s) is not supposed to be high. He is based on actor Peter Lorre, hence the heavy lids and off-kilter grin. Though Boo does often appear to be under the influence, I prefer to think of him as chronically relaxed. Ghosts can be so uppity sometimes.
Besides, mixing Boo Berry and drugs may cause severe impairment of judgment:
There were some stellar toys as well. Presenting the LEAST scary ghost on earth! You WANT this guy haunting your house, because it would basically be like having a quiet, agreeable friend over. Don’t you just want to ask him to bring over a video and some popcorn?
You can also dress up as Boo (I was surprised to see this on the Spirit store website, since my Halloween partner in crime and I recently combed every inch of the place and surely would have noticed this in stock).
I originally saw this box on a mislabeled site, claiming it was from the 80’s. Turns out it’s a 2008 incarnation (thanks, Brian!). Time for a close-up!
Naturally, the most recent version of the box has fallen victim to the pristine, homogenized, airbrushed artistic tendencies of our current decade. Boo appears younger and thinner, as if he’s had an eye lift procedure and taken up amphetamines.
In my opinion, the modern design is soul-less by comparison. Part of Boo’s charm was his simplicity. He doesn’t need bright, shiny eyes or castles emerging from his head.
Boo, if you’re reading this, we loved you the way you were: dazed, lethargic, and packed with delicious blue crunchy pellets.
Do they still sell this cereal anywhere? Let me know if you’ve seen it in stores near you, because I haven’t in years.
SheWalksSoftly 
51 responses to “Boo Berry: The Lost Monster Cereal”
LOVED Boo Berry, it was my fave of the three and I distinctly remember when it suddenly stopped appearing on the shelves each year alongside the tamer tastes of it’s cousins. However, I HAVE seen it in recent years…it’s usually at TARGET in limited quantities for 2-3 weeks, right around this time. I’ll let you know if I snag a box. 🙂
You can actually get Boo Berry at Amazon:
You have to buy a 12-pack, but still $27 for 12 boxes of cereal isn’t bad. Be sure to grab some Boo Berry lip balm as well:
What about Fruit Brute and Yummy Mummy? Nobody ever remembers them 😦
Holy crow!! Yummy Mummy! I totally forgot about that one, but after doing a Google seach I remember it…including how it tasted (not too good, sort of like Fruity Pebbles, ick). As for Fruit Brute…that was discontinued in 1983 and replaced by Yummy Mummy…seeing as how I was four years old and Dana even younger, you can’t truly fault us for not remembering. 😉
Check out my blog dedicated to the monsters…monsterscereal.blogspot.com
See above for FRUIT BRUTE!
See above for YUMMY MUMMY!
I loved BooBerry. Don’t forget the other horro cereal… the one with the Chocolate Dracula character. What was that called? Good stuff.
All you ever hear is Count Chocula this and Frankenberry that…. and it’s about damn time someone blogged about Boo Berry! LOL.
They are selling Boo Berry cereal now at walmarts in Colorado. Just bought a box yesterday Oct 10
I have access to a virtually unlimited supply of Boo Berry and I think that I can get it for under $3 a box. Obviously shipping would cost more, but if anyone wants some, just email me
I have recently found this cereal at the new Walgreens in Gladstone, Oregon.
It’s that time of year again…monster cereals are emerging!
did you see the latest incarnation? It’s the worst one yet.
I did. All of the monster cereal boxes have been given an awful digital makeover. So disappointing.
To All Who Wish To Know:
BooBerry’s original appearance was modified in order to avoid a lawsuit from the estate of the late Peter Lorre…the marketing department at General Mills neglected to ask for permission to style their cereal mascot after the deceased actor, thus they would have lost a fortune in royalties to the estate.
Great design, but have respect for the deceased, celebrity or not.
P.S. I must add: had General Mills used a chipper, non-Lorre-esque voice to their original commercials, I imagine that BooBerry would still look (and sound) the same today. -Tommy
Thanks for the info, Tommy! I always appreciate reader contributions! I’ve learned a lot from you guys. 🙂
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Boo Berry: The Lost Monster Cereal | SheWalksSoftly
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