I can only imagine how uptight some US citizens would get if they saw this Singapore ad campaign for Play D’Oh.
The ads aim to show the incredible creative versatility of the substance while highlighting its safety.
Personally, I love these brightly colored D’Oh hazards (and am inspired to make them myself).
But I have a feeling many parents would severely object to this imagery (not to mention the questionable safety of creations with such tiny pieces and sharp edges…Pay D’Oh is tough when it dries!).
What do you think of these ads?
SheWalksSoftly 
4 responses to “The Safety of Play D’Oh”
Scam shit….crap strategy….enough is enough Singapore! Are all creatives from there cheaters?
Love it, love them all. I’m driven to make a box of matches from clay now. Next girl date D? 🙂
It just seems unnecessary. Why try to market a childs toy as “edgy”? If they were aiming it at adults, fine, but the flirting-with-potentially-fatal-objects just seems inappropriate for little kids.
this ad is aimed at adults. Children do not care about the safety of a toy, the children who play with play d’oh are typically very young. Furthermore, the children of this age group may not even see some of these objects as “dangerous”; however, the parents do and they are the ones who need to be convinced the product is safe.
I completely agree about the stuff getting hard and being potentially dangerous, but what up there poses any more of a threat than stuff kids already make with play d’oh (with the exception of the clever)?