Conceptually, I think this ad campaign is brilliant. Remember how a simple block, ball, stick or cloud took shape when your childhood imagination was unleashed upon it?

I hope as toys and entertainment grow more elaborate through the years, children never lose the magical ability to bring colors and objects to life.

(However, the first one is clearly a snake, rising up and poised to strike. And the second is a snail in the grass. I agree with the boat…and the last one is a flying superhero.)

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