Creative painting on buses in Pakistan began as a method to attract passengers for competing transportation companies in the 1920’s. Decoration is now used on most privately or commercially owned vehicles: trucks, buses, taxis, animal carts, vendors, etc.

These trucks are moving canvasses of history that tell stories, depict beliefs, represent value systems and showcase elaborate design. The technique, materials, style, colors and symbolism vary across regions and are culturally significant.

The Pakistani per capita income is around $2,000, and some bus owners spend $3,000-$5,000 on truck decoration. These vehicles are a source a pride and personal expression.

More images and information here and here.