Hanes Stocking Ads, 1965
When I first glanced at these ads, I was thrilled because I thought “All right! Ads that extol the inimitable sexiness of a woman who reads! A win for the BRAINS!”
Then I looked closer:
“You can read about the women who are unforgettable, disarming and a not-so-quiet sensation…or you can become one by wearing new MSYTRECE.”
Now, it’s rare that I get riled up over vintage sexist advertising because I understand that although abhorrent, that kind of thing did happen…but there are books involved here…BOOKS, I tell you!
If I were less modest, I would reclaim this photoshoot by posing the same way and rewriting the captions to celebrate my fellow intellectual women out there. I dare say one doesn’t need to make a choice between being smart OR sexy. Smart IS sexy.