If Ruptured…

This vintage ad is sure to spark at least mild confusion, at least for people of my generation. I admit to having no clue what the “air-breathing, flesh-soft” substance actually is.

xlg_if_ruptured

Ideas?

Source

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2 Responses to “If Ruptured…”

  1. apparently it was the ‘magic dot system’, an alleged cure for hernias (by means of ‘sealing’) but was found to be fraudulent since it neither worked nor was it a new scientific discovery as he had claimed. i hate to think what it was made of….
    ruptures were the name for hernias at the time according to this somebody here:

    http://blog.modernmechanix.com/2009/07/02/if-ruptured/

    i hope very much that my rupture never comes down……….

  2. Ugh, jesus, that link makes me cringe.

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